Introduced in 1973 by Procter & Gamble, Dawn is the best-selling brand of dishwashing detergent in the United States. The signature of Dawn throughout the years is that it’s ‘tough on grease, not on skin’, which can easily be seen not only by its designated purpose, but also with purposes of saving wildlife from tragic oil spills around the world.
For over thirty years, the International Bird Rescue Research Center has been using Dawn dishwashing liquid in saving birds from oil spills. In 1978, researchers concluded that the most effective means of cutting through the grease without harming the sensitive areas around animals’ eyes and feathers was through using Dawn dish soap. In total, the organization’s spill teams have led rescue efforts of over 200 incidents across six continents. And, Dawn’s donations help to support IBR’s rescue and rehabilitation programs, as well as assisting to develop its volunteer network and educational programs to inspire and inform future generations.
Founded in 1975, The Marine Mamma Center (TMMC) is a private, non-profit, veterinary research hospital and educational center located in Sausalito, California, whose primary mission is the rescue and rehabilitation of ill, injured, and orphaned marine mammals; such as dolphins, seals, and sea lions. Additionally, each year the organization teaches more than 100,000 children and adults about ocean health, its inhabited species, and the connections we share. Dawn’s donations are critical to TMMC’s primary mission in giving marine mammals a second chance at life, as well as in helping to expand awareness of the planet’s oceans, it’s inhabitants, and what humans can do to help preserve them for the future.