The Ellen MacArthur Foundation is a British registered charity that aims to inspire a generation to re-think, re-design and build a positive future circular economy. The foundation was established in 2010 to help accelerate the circular economy which is a restorative and regenerative program relying on system wide innovation, redefine products and services to design waste out while minimizing negative impacts. The foundation focuses on five interlinking areas: learning tools that are interdisciplinary, project based and participatory, encompassing both formal education and informal learning. Business and government working to develop scalable circular business initiatives and addressing challenges to implementing them. Insight and Analysis provides the evidence and benefits for transitioning to a circular economy and develop approaches to capturing this value while exploring the potential benefits stakeholders and sectors. Systemic Initiatives transforming key material flows to scale the circular economy globally. Communications involves the use of a global audience using social media platforms, reports, case studies, books and through Circulate, an online information source dedicated to news and insight on the circular economy and related subjects.