Justin’s is a organic foods manufacturing company located in Boulder, Colorado, which produces and distributes various types of nut butters and peanut butter cups. Founded in 2004 by Justin Gold, an active outdoorsman, vegetarian, and environmental studies major in college – Justin’s is a values-driven company that is passionate about delivering a quality product with a conscience.
Gold’s family owned and operated a small natural foods store in a small mountain community in Pennsylvania growing-up, and he grew increasingly frustrated with the lack of taste and variety available to him and his vegetarian diet. As it was, nut butter was a prime staple in Gold’s diet; but, after a while, peanut butter wasn’t fully-satisfying his appetite. During college, he would experiment with his own assortments of flavors with all natural ingredients and a simple food processor. When his roommates continuously pilfered his tasty creations, he would write his name on the jar. And, so the story of Justin’s Nut Butter begins.
Being an avid outdoorsman and lover of nature, Gold wanted to produce his products through sustainable practices with integrity and transparency every step of the way. The company has minimized their environmental impact by using wind power in their manufacturing process, recycled materials in all of their packaging, and sourcing all natural ingredients for their products. Additionally, Justin’s is focused-on giving back to the community and making the world a better place. Through a mindful awareness that their company is nothing without the support of the community, the environment, their mentors, and their inspiration – Justin’s is about helping like-minded companies and individuals achieve success, as well as inspiring, nourishing, and nurturing future generations and helping those less fortunate.
Justin’s unquestionably means what they say by placing their values first and foremost ahead of profit, and producing and distributing their product with a reverence for the environment. It’s worth the money, and it’s worth the switch to a more conscientious product than the norm.